CHARLOTTE, N.C. – Iron Aces Speed Shop, Inc. marks its entrance into the Harley-Davidson aftermarket parts and accessories business March 15 by offering a 10% discount on all purchases thru April 15 for customers using promo code “GearUp2010”.

Founded by Chris and Lindsey Trausch, Iron Aces Speed Shop is an online web store specializing in niche Harley-Davidson aftermarket parts and accessories for touring models. Iron Aces carries a unique inventory of products from vendors such as Battistinis, D&D Performance Exhaust, Dakota Digital, Jaybrake, K&P Performance, Klock Werks, Platinum Air Suspension and RC Components to name a few.

“Our vision for Iron Aces was to provide a rich user friendly experience that would allow shoppers a greater understanding of the products we represent,” stated Chris Trausch, founder and co-owner of Iron Aces. “Through dynamic photography and detailed product descriptions, including user manuals to installation guides, we provide our shoppers the greatest opportunity to make the best choices in fulfilling their needs.”

Along with a passion for Harley-Davidson motorcycles, the Trausch’s bring a wealth of experience to Iron Aces. For the past nine years, Chris has owned and operated LunaseaMedia Productions, a Charlotte, N.C. based multi-media and web development firm specializing in e-Commerce business solutions for organizations ranging from start-ups to Fortune 100 companies.

In addition, Lindsey possesses ten years business development, marketing and public relations experience, which include time in the former NASCAR Busch Series along with stints as advertising account executive for a prominent weekly motorsports publication and marketing specialist for a Fortune 250 risk management/insurance brokerage firm.

“With Chris’ vast experience in developing prominent e-Commerce solutions combined with my background in business development and marketing we feel as though we have the tools necessary to not only provide shoppers with a great online experience but also offer a top-notch marketing platform for our vendors,” continued Lindsey Trausch, marketing director and co-owner. “Despite the current economic environment, we feel that this is an ideal time to step in and perhaps differentiate ourselves so that when the economy turns around we will be there assisting riders in fulfilling their parts and accessories needs.”

Iron Aces Speed Shop may be found online at www.IronAcesSpeedShop.com.