As the Times Online newspaper points out, Harley-Davidson management thinks that the next generation (post-boomers, that is) is probably looking for something a little less, shall we say, traditional.

Lots of talk about the future here. Lots of conjecture. From the sound of it, Harley Davidson management is looking for new places to sell, and new people to sell to. A new generation of buyers...

Any changes will not happen quickly enough to compensate for the slide in domestic sales. The group is finding other ways to compete, splitting marketing into two, one concentrating on traditional, more mature Harley customers, as epitomised in last year’s Hollywood movie Wild Hogs, and the other aiming at young men and women riders.