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Home blogs Michael Curry's blog

Harley-Davidson buys MV Agusta for $109 Million

What a long, strange trip it's been: MV Agusta Owned by Harley-Davidson...
What a long, strange trip it's been: MV Agusta Owned by Harley-Davidson...

Harley Buys MV Agusta

So it looks like it's official - Harley-Davidson announced that they are acquiring MV Agusta.

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In a move to gain access to a broader, growing customer base in Europe and the U.S., motorcycle maker Harley-Davidson Inc. agreed to purchase MV Agusta Group, an Italian motorcycle company, for about $109 million.

Link.

According to an official press release, the purchase is expected to close in several weeks, pending satisfaction of contingencies and regulatory approvals.

Harley-Davidson plans to operate the MV Agusta Group from its current headquarters in Varese, Italy. Chairman Claudio Castiglioni will continue as Chairman and have a major role in future product development. Design Chief Massimo Tamburini will continue to lead the MV Agusta Group sport-bike design studio.

This may be a good move for Harley-Davidson -- expanding their business and diversifying at the same time. But it raises some immediate questions: What is to become of Buell? Will that brand survive? Will H-D try to sell MV Agusta bikes at the local H-D dealership?

Author: Michael Curry /// submitted on July 11, 2008 - 5:19pm.
Filed Under
  • Harley-Davidson
  • Motorcycle Business
  • Motorcycle News
  • MV Agusta
  • Michael Curry's blog

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Michael Curry

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Michael has been riding street motorcycles since 1975. He's owned and ridden everything from Hondas to Harleys with a preference for spirited sport-touring riding.

Michael is a Roadcarvin.com co-founder and serves as chief editor, scribe, staff photographer, and other things.

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