It's a sad day in Wisconsin. Buell Motorcycle Company will discontinue production. Erik Buell founded Buell Motorcycle Company in 1983, it has been a wholly owned subsidiary of Harley-Davidson, Inc. since 1998. In 26 years more than 135,000 Buell motorcycles were produced. Buell motorcycles have won many awards for innovative design features. Buell also won the 2009 AMA Pro Daytona Sportbike Championship.
Remaining inventories of Buell motorcycles, apparel and accessories will be sold through authorized dealerships. Parts and service will be available through Harley-Davidson Dealerships. Warranty coverage will continue for all Buell motorcycles.
Employment for the majority of Buell employees will end December 18th, 2009. 80 hourly positions, and 100 salaried positions will be affected. Harley-Davidson expects to incur a one-time cost of approximately 125 million related to the discontinuation of the Buell product line, 115 million is expected to be incurred this year.
More information and a video message from Erik Buell.